The economy's dead but your sales don't have to be.

Keep selling when the economy sucks

Why they're not buying (and how to fix it)

Your marketing used to work. Now it doesn't. What changed?

You're doing everything right—posting, emailing, running ads—but those sales notifications aren’t blowing up your phone like they used to, and you're not sure why.

You're not alone. The economy has shifted, the cossie livs* is dragging on and people are more cautious with their spending. The strategies that used to work aren't cutting it anymore. And nobody wants to keep throwing money and effort at marketing that isn't paying you back.

But here's the good news: people are still spending—they’re just making their buying decisions differently. And this training will show you exactly how to adapt your marketing so they choose you.

***(for those of you outside Australia, cossie livs = the cost of living crisis)

Broke people buy different– it’s a scientific fact.

IN MORE PROFESSIONAL TERMS...

There are specific psychological categories of consumer behaviour. During times of economic uncertainty, people shift from their ‘regular’ category to a ‘scarcity’ category. Which means they don’t respond to the same types of marketing or messaging anymore.

INTRODUCING

The psychology of selling when the economy sucks

A straightforward training that takes the latest research into consumer psychology, breaks it down into actionable information, and connects the dots between your offers, your audience, and your messaging.

HERE'S WHAT'S INSIDE:

A 30 minute masterclass

that takes the latest research in consumer psychology and recession proof marketing and breaks it down into straightforward, applicable information

Downloadable slides

so you can keep the key insights on your desk, right where you can see them.

A 10-step implementation worksheet

so you can apply what you’ve learned and start seeing results straight away!

PLUS - A brand-new custom built Messaging Bot that helps you:

Identify which segment of your audience you’re speaking to
Understand how they perceive your offer
Adjust your messaging to resonate more deeply and drive sales

Any of these sound like you?

You’re a small business owner or founder who wants to keep selling without resorting to pressure tactics.

You care about ethical, effective marketing that actually converts—without feeling gross or manipulative. (Manufactured urgency? No thanks.)

You’ve noticed that your usual marketing isn’t working like it used to, and you’re tired of wasting time and money on guesswork.

And honestly, you’d love to stop anxiously scrolling past news articles talking about the economy while that little voice in your head whispers about how the market will impact your sales….

Yes? You’re in the right place.

Because this isn’t another piece of generic marketing advice slapped together with a price sticker on it. It’s not a quick fix that’ll work once and then leave you where you were before.

This is about understanding how your audience is thinking right now—and adapting your marketing so they say YES.

FREQUENTLY ASKED QUESTIONS

You might be wondering...

Will this work for my specific business model/industry/niche/product/offer?

Yup. The beauty of this is that you can apply the information and tools to ANY business, in any industry. Whether you sell products or services, B2B or B2C. If you’re struggling to get the same results from your marketing as you used to, this will help you understand what’s changed and how to adjust your approach so people start buying again.

I don’t have a big audience. Is this still worth it?

It’s probably even MORE worth it if you have a smaller audience. A larger audience will, through the magic of statistics, be more resilient on average to economic movement. Which means you can get away with doing the same old same old for longer before you feel the pinch. If you have a smaller one, you need to adapt faster.

I already know about marketing. Do I need this?

That’s great! Do you already know about the psychological research done specifically into how consumer psychology shifts during economic downturns? If yes, you probably don’t need this. If not, you’ll find this valuable.

How long will this take me?

The masterclass recording is half an hour. The worksheet will probably take you another half hour. Plus, with the custom Messaging Bot you’ll get instant insights on how to refine your messaging—saving you hours of trial and error.

What if I don’t get any results?

If you watch the training, go through the worksheet and use the Messaging Bot to make sure you’ve got your audience and offers in the right categories, the only way you won’t get results is if your audience somehow are exempt from human psychology. If that does happen, PLEASE let me know, I’d love to study them.

For real though, if you go through the whole training, apply it, and nothing happens, please email me. I’ll give you a free messaging audit.

I have a different question.

I’d love to answer it! You can email me at liv@thebrandingpsychologist.com or hit me up on Instagram @thebrandingpsych.

Hi, I’m Liv Steigrad

BRAND STRATEGY, COPY + CREATIVE POWERED BY PSYCHOLOGY AND AUDACITY

I'm a Melbourne based brand strategist, brand voice expert and copywriter with a degree in Psychology. I help new and established business owners give their ideas the greatest chance at success by creating brand identities that feel human.

I also collaborate with designers and agencies to bring end-to-end brand, web, and app projects to life. When I'm not building brands, catch me co-hosting The One That Works For You podcast, performing spoken word poetry, or practising my handstands.

No fluff. No manipulative sales tactics.

For less than dinner and a movie, you’ll get instant, lifetime access, including all future updates and additions.

No extra fees. No BS tactics.

Just clear, practical strategies you can apply immediately.

Stop wasting your time with marketing that doesn’t pay you back.

Grab The psychology of selling when the economy sucks today.

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All prices in AUD

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